About

I'm Ibrahim, a strategic design leader with over 14 years of know-how in user-centred design, digital interfaces, eCommerce, and front-end development. My expertise lies in translating user needs into high-performing digital products, from websites and mobile apps to complex eCommerce platforms. I have a strong background in UX strategy and design thinking, which allows me to approach every project with a user-centric mindset.

As a hands-on leader, I excel at building and leading high-performing cross-functional teams. My experience in both creative direction and strategic management allows me to foster a culture of innovation while streamlining processes for optimal delivery. This translates to a proven track record of introducing design solutions that enhance business productivity, reliability, and ultimately drive significant revenue growth.

Currently, I lead the eCommerce design squad at Alshaya Group, overseeing the UX design, digital interfaces, and operation of over 100 products for 15 different brands in the MENA region.

Connect with me on LinkedIn!