Hi there, Ibrahim (aka iSeada) is a Digital Art Director, specialised in product design and frontend development with a strong background in UX strategy and design thinking.

A hands-on designer who leads both creative and management functions with skill and effectiveness. Expert at product optimisation, including product SEO and CRO.

Track record of leadership and innovation, introducing new practices to greatly enhance business productivity, reliability and profitability.

Currently leading the eCommerce design studio at Alshaya Group (a world-leading franchise operator) running 30+ online stores for 8 brands across the MENA region.

I’m open exploring new remote or onsite opportunities!